FRIENDSHIPS FOUNDED ON BUSINESS

John D. Rockefeller once said, "A friendship founded on business is a good deal better than a business founded on friendship."

We agree.  

Clients depend on our advice on when strategic alliances make sense.  It has got to make both sense and cents, so that the alliance is mutually beneficial and rewarding.   

Case in point: Your company has the technical know-how; another has the resources to bring that know-how to market. But without the ability to build, implement, and sustain proper alliances, you may be unable to leverage the resources of even the best combination of firms. 

Alliances between vendors and companies and client to client are becoming critical to competitive success. A successful alliance can give you access to markets, technology, and other resources. It can give you flexibility to handle change and hedge risks, but only if you manage it effectively.

Strategic alliances are a way to help a small business grow beyond its known sphere. By leveraging an alliance with a key customer or even a competitor, you can:

• Gain access to new markets.

• Develop new products or skills.

• Respond to changing markets quickly.

• Reduce risks and costs.