THE McCHIN GROUP

FRESH, INNOVATIVE, INFORMED BUSINESS DEVELOPMENT

 

STAKEHOLDER RELATIONS

 

"Next to doing the right thing, the most important thing is to let people know you are doing the right thing" ~  John D. Rockefeller

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ABOUT US

               KIM CHIN, Founder

               BRIDGET McMINN, Co-Founder

                ASSOCIATES 

OUR SERVICES

                STAKEHOLDER RELATIONS 

                BUSINESS PLANNING AND IMPLEMENTATION 

                STRATEGIC ALLIANCES 

                 EXECUTIVE COACHING 

                 GLOBAL NETWORKS

REPRESENTATIVE SECTORSAND DIRECT INTRODUCTIONS

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SITE DIRECTORY

 
 


NEVER CUT WHAT YOU CAN UNTIE

Public Relations is sometimes the misunderstood stepchild in a comprehensive business development program that takes into account facts, and people's perception of the facts.  

As Mr. Rockefeller puts it, doing the right thing drives the messages that we create to ensure that our clients are perceived by stakeholders accurately.  We design programs to ensure that stakeholders get the "whole" picture with balanced and accurate information.  

We find that in the absence of information, or a response in crisis situations, people tend to make up misinformation to fill the gap.  Often, this misinformation digs the hole deeper, and makes it difficult for a business to continue normal operations, much less prosper.

We use precision techniques to re-orient stakeholders, rather than large sweeping  moves that cause unwanted "collateral damage."

We provide stakeholder relations services to ensure that target audiences are prepared and educated about your company, service or product.  Voids are filled by being responsive to stakeholder questions, both spoken and unspoken.  

It is especially important to have current competitive market intelligence in regional and overseas markets where economic, political and social trends can change quickly.  Our intelligence gathering supplemented by information from our local on-the-ground associates help our clients remain in the positive "top-of-mind" sector with stakeholders.

SCENARIOS WHERE WE HELP

Our clients find stakeholder relations especially helpful when:

  1. You are introducing new products or services into the marketplace.

  2. Your industry or company is facing an imminent image crisis.

  3. Your business would benefit from media exposure, letting it grow it gradually by word-of-mouth or referrals.

 NUTS AND BOLTS

We help:

  1. Build awareness about your company

  2. Promote the launch of a new product

  3. Handle media relations

  4. Provide media training and coaching

  5. Conduct market research

  6. Arrange and coordinate speaking engagements

  7. Create and coordinate contests and promotions

  8. Create press releases, press kits and other publicity materials