THE McCHIN GROUP

FRESH, INNOVATIVE, INFORMED BUSINESS DEVELOPMENT

 


BUSINESS PLANNING AND IMPLEMENTATION

 

 

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ABOUT US

               KIM CHIN, Founder

               BRIDGET McMINN, Co-Founder

                ASSOCIATES 

OUR SERVICES

                STAKEHOLDER RELATIONS 

                BUSINESS PLANNING AND IMPLEMENTATION 

                STRATEGIC ALLIANCES 

                 EXECUTIVE COACHING 

                 GLOBAL NETWORKS

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"Business has only two functions - marketing and innovation." ~ Peter Drucker, Business Author and Educator
 

 

 

 

 VISUALIZE, PLAN, BELIEVE AND ACT!

Very few companies are successful because they were at the right time or place with a product or service.  The fact is that many businesses are unsuccessful because they have not understood their strengths, weaknesses, opportunities in the market and threats from the competition.

Clients tell us that they have become more successful not just because they utilize our business planning expertise, but that they have also made "planning" a habit.  

We like to think of business planning like we think of breathing - it happens whether you want to or not, and when you are healthy, breathing is effortless.

We provide concise, practical and accountable strategies to clients that inspire the motto:  "Visualize, Plan, Believe, and Act!"

THE STEPS

The devil is in the details. 

Even a great strategic plan can be destroyed by poor implementation. Successful implementation requires an understanding of the “big picture,” as well as all the sequential steps that lead to it.

We work with our clients in a methodical way to re-focus on the framework that holds the balance between profit and loss.

This comprises a joint review of:

1. Market Opportunity

  • Establishes the case for "why the world needs your solution."
  • Provides market size, growth, trends, and customer information.

2. Company and Products

  • Explains what your product does and how it meets market needs.
  • Details your business model today and in the future.

3. Operations and Development

  • Lays out launch, growth, and expansion strategies and tactics.
  • Details what you will do & when, given the limited resources (human & financial capital) of a startup.

4. Existing Relationships and Future Alliances  

  • A review of who will help you succeed and why they will do so.

5. Marketing, Sales, and Distribution

  • Reviews how you will gain awareness, close deals, and get product to market.

6. Competition

  • Reviews the competitive environment as well as your advantages and differentiation.

7. Management & Advisors

  • Reviews present day skill-sets with future needs to recommend changes and organizational learning.

8. Financial

  • Shows how you will make money, your funding needs and uses, and how much of a return you will generate for investors.